With Philips recently acquiring Biotelemetry, the Philips research department were looking to launch a new technology that would allow clinical trial patients to do ECG’s at home and send the results directly to the relevant clinics.

We were tasked with helping to create a new kit of marketing collateral. This involved the design and concepting of ideas, in line with current Philips brand standards whilst incorporating new brand standards for Philips Biotel Research too.

Our teams developed a multitude of assets including brochures, social media posts and an animated sales video. Furthermore, we coordinated a photo shoot for new lifestyle imagery which involved location scouting and model casting.

“We had a challenge to bring a new product to our portfolio of services with pre and post marketing materials in a specific timeframe while working to adopt a new brand.  Once we found The APS Group we felt instantly confident in the team’s abilities to meet all the creative, copyrighting, as well as, their ability to walk us through new approval processes to deliver all the material on time and within budget.”

Amanda Myers, Philips Bio-Tel Research , Demand Generation Specialist

With Philips recently acquiring Biotelemetry, the Philips research department were looking to launch a new technology that would allow clinical trial patients to do ECG’s at home and send the results directly to the relevant clinics.

We were tasked with helping to create a new kit of marketing collateral. This involved the design and concepting of ideas, in line with current Philips brand standards whilst incorporating new brand standards for Philips Biotel Research too.

Our teams developed a multitude of assets including brochures, social media posts and an animated sales video. Furthermore, we coordinated a photo shoot for new lifestyle imagery which involved location scouting and model casting.

“We had a challenge to bring a new product to our portfolio of services with pre and post marketing materials in a specific timeframe while working to adopt a new brand.  Once we found The APS Group we felt instantly confident in the team’s abilities to meet all the creative, copyrighting, as well as, their ability to walk us through new approval processes to deliver all the material on time and within budget.”

Amanda Myers, Philips Bio-Tel Research , Demand Generation Specialist

To fully explain how Philips Innovation Services can ‘make new happen’ for all kinds of innovators, we created a series of animated films to bring their offering to life.

Think

During the positioning work for Philips Innovation Services and the creation of the ‘make new happen’ strapline, we identified a number of key audiences and how best to reach them. The results showed that we needed to create a number of films to bring the Philips Innovation Services proposition and service lines to life.

Create

To help inform the scripts, we held a range of stakeholder interviews with Innovation Experts through our Eindhoven office at Philips HQ in Eindhoven. From here we began scriptwriting, developing the storyboards before our team of in-house illustrators and animators began working their magic. The sound design, music and voice over work was handled by our friends at LBS Manchester.

Deliver

In total, three animated films were delivered from script to screen in just five weeks. The Philips Innovation Services team were delighted with the creative execution and the speed and ease of the project.

With Philips recently acquiring Biotelemetry, the Philips research department were looking to launch a new technology that would allow clinical trial patients to do ECG’s at home and send the results directly to the relevant clinics.

We were tasked with helping to create a new kit of marketing collateral. This involved the design and concepting of ideas, in line with current Philips brand standards whilst incorporating new brand standards for Philips Biotel Research too.

Our teams developed a multitude of assets including brochures, social media posts and an animated sales video. Furthermore, we coordinated a photo shoot for new lifestyle imagery which involved location scouting and model casting.

“We had a challenge to bring a new product to our portfolio of services with pre and post marketing materials in a specific timeframe while working to adopt a new brand.  Once we found The APS Group we felt instantly confident in the team’s abilities to meet all the creative, copyrighting, as well as, their ability to walk us through new approval processes to deliver all the material on time and within budget.”

Amanda Myers, Philips Bio-Tel Research , Demand Generation Specialist

With Philips recently acquiring Biotelemetry, the Philips research department were looking to launch a new technology that would allow clinical trial patients to do ECG’s at home and send the results directly to the relevant clinics.

We were tasked with helping to create a new kit of marketing collateral. This involved the design and concepting of ideas, in line with current Philips brand standards whilst incorporating new brand standards for Philips Biotel Research too.

Our teams developed a multitude of assets including brochures, social media posts and an animated sales video. Furthermore, we coordinated a photo shoot for new lifestyle imagery which involved location scouting and model casting.

“We had a challenge to bring a new product to our portfolio of services with pre and post marketing materials in a specific timeframe while working to adopt a new brand.  Once we found The APS Group we felt instantly confident in the team’s abilities to meet all the creative, copyrighting, as well as, their ability to walk us through new approval processes to deliver all the material on time and within budget.”

Amanda Myers, Philips Bio-Tel Research , Demand Generation Specialist