We’ve been working with Superdrug since 2008, building on the strong print management delivery to introduce intuitive creativity and super efficient project management through an onsite agency model.

Think

Superdrug is the UK’s second-largest beauty and health retailer, currently operating over 800 stores across the country.

We’ve created the perfect blend of technology, people and process. It means we can deliver over 1 million pieces of POS each week, all store-specific and 99.4% on-time. Technology continues to play a significant role in continuously improving our services to Superdrug. We have developed a number of online systems, including the Superdrug store profile database and image bank, shelf-edge label approval tool and workflow and task management system.

Create

Our marketing impact has included award-winning multichannel activity including a TV-led ABTL campaign and engaging digital content, delivered to store screens via our content hub.

Deliver

Over the course of our relationship with Superdrug we’ve delivered multi-million pounds worth of savings. Our involvement has also extended to the launch of category-transforming Beauty Studio and Wellbeing stores and ongoing development of a customer loyalty/reward scheme via the Superdrug app that our digital agency offering developed.

“We wanted a long-term partnership with a supplier that shared the same philosophy, was driven by the same values and would consistently challenge the status quo. From the outset it was clear there was a rapport with APS. We were impressed with the straight talking, the openness and honesty and the professional way in which APS conducted its business. There was a real passion about wanting to do things right – a true fit.”

Trading Director, Superdrug

We’ve been working with Superdrug since 2008, building on the strong print management delivery to introduce intuitive creativity and super efficient project management through an onsite agency model.

Think

Superdrug is the UK’s second-largest beauty and health retailer, currently operating over 800 stores across the country.

We’ve created the perfect blend of technology, people and process. It means we can deliver over 1 million pieces of POS each week, all store-specific and 99.4% on-time. Technology continues to play a significant role in continuously improving our services to Superdrug. We have developed a number of online systems, including the Superdrug store profile database and image bank, shelf-edge label approval tool and workflow and task management system.

Create

Our marketing impact has included award-winning multichannel activity including a TV-led ABTL campaign and engaging digital content, delivered to store screens via our content hub.

Deliver

Over the course of our relationship with Superdrug we’ve delivered multi-million pounds worth of savings. Our involvement has also extended to the launch of category-transforming Beauty Studio and Wellbeing stores and ongoing development of a customer loyalty/reward scheme via the Superdrug app that our digital agency offering developed.

“We wanted a long-term partnership with a supplier that shared the same philosophy, was driven by the same values and would consistently challenge the status quo. From the outset it was clear there was a rapport with APS. We were impressed with the straight talking, the openness and honesty and the professional way in which APS conducted its business. There was a real passion about wanting to do things right – a true fit.”

Trading Director, Superdrug

We’ve been working with Superdrug since 2008, building on the strong print management delivery to introduce intuitive creativity and super efficient project management through an onsite agency model.

Think

Superdrug is the UK’s second-largest beauty and health retailer, currently operating over 800 stores across the country.

We’ve created the perfect blend of technology, people and process. It means we can deliver over 1 million pieces of POS each week, all store-specific and 99.4% on-time. Technology continues to play a significant role in continuously improving our services to Superdrug. We have developed a number of online systems, including the Superdrug store profile database and image bank, shelf-edge label approval tool and workflow and task management system.

Create

Our marketing impact has included award-winning multichannel activity including a TV-led ABTL campaign and engaging digital content, delivered to store screens via our content hub.

Deliver

Over the course of our relationship with Superdrug we’ve delivered multi-million pounds worth of savings. Our involvement has also extended to the launch of category-transforming Beauty Studio and Wellbeing stores and ongoing development of a customer loyalty/reward scheme via the Superdrug app that our digital agency offering developed.

“We wanted a long-term partnership with a supplier that shared the same philosophy, was driven by the same values and would consistently challenge the status quo. From the outset it was clear there was a rapport with APS. We were impressed with the straight talking, the openness and honesty and the professional way in which APS conducted its business. There was a real passion about wanting to do things right – a true fit.”

Trading Director, Superdrug

Think

With millions of renewal packs every year, our client was dedicating an increasing amount of time in fulfillment activity. By reviewing the process, we knew we could change this.

Create

We moved the operation to our secure transactional print and card production facility, creating an end-to-end, automated document factory that produces secure print without manual intervention.

It accepts data directly from the client to personalise each component in the pack: the renewal letter, membership card, card carrier, and policy documentation. The card is attached to its carrier using the only machine in the UK capable of attaching up to 8 cards to a carrier. The letter, policy booklet, and card carrier are then combined before being enclosed.

Deliver

Introducing our automated process has created significant time and cost savings:

• 24% cost saving with regards to production, fulfilment and mailing
• Turnaround reduced by 7 days on each mailing.