KitchenAid

KitchenAid had secured a high footfall space within Harrods for a pop-up retail customer experience. This was to support the launch of their iconic stand mixer and blender in their Colour of the Year, Hibiscus.

A vivid fuchsia with a matte finish, the Colour of the Year is inspired by the captivating beauty of the Hibiscus flower in a verdant garden, standing out on your countertop just as it does in nature.

Our team began by presenting three proposals, ranging from conservative to innovative, that would intrigue customers to engage with the display. Using a Hibiscus secret garden theme, we finalised our concepts.

The proposals were to be submitted a few weeks prior to manufacturing deadlines, including technical drawings, fire certification and build schedules, so our team needed to work within tight deadlines.

The installation had to be fully completed outside of trading hours, meaning around the clock installation before the store opens, which was all managed by our specialist installation team.

“The team went above and beyond to make this project possible, working to very tight deadlines and strict criteria. Nothing was ever too much trouble. The team’s dedication and attention to detail from start to finish ensured delivery of a quality display that fit perfectly into the Harrods store environment. We also hugely appreciate Lee working through the night to complete the installation and then taking the time to meet with the brand team the next day for sign off.”

Rebecca Harrison, KitchenAid, Brand Marketing Analyst EMEA

BMW

BMW held their largest convention in over 10 years in Cape Town. There were 400 delegates over 5 days with daily events that required bespoke menus and supporting information.

Although BMW have event management agencies, they don’t know the brand guidelines as well as APS which can delay the design process, therefore our on-site studio team were tasked with creating menus, restaurant and table branding for 14 meals at 12 different venues.

The challenge

Each venue needed bespoke materials designing that encompassed the look and feel of the restaurant, whilst also ensuring that all items adhered to and were clearly part of the BMW brand.

What did we deliver?

APS designed 31 items altogether to fit the event theme, 21 of which were printed (10 were produced locally in South Africa as large format or were used for digital screens). Many of these were unique items cut to shape, or with luxury print finishes.

The outcome

We have worked with the BMW Events team to find a workflow where APS lead on print and production which is mirrored in the setup of artwork. BMW and their agencies are very pleased with this process, and we work closely and collaboratively to strengthen these relationships.
Our costs were significantly lower than an event agency as we know the brand so could action quickly.
We’ve since been briefed on a similar event in Tokyo by the same agency for MINI.

TotalEnergies

Challenge

To raise awareness of the launch of the new TotalEnergies brand in the business to business market.

This required a campaign to be developed to re-engage with fleet businesses to promote the new brand and the new proposition for their renewable energy offering.

Solution

The approach was to create and build a personalised DM pack and a personalised website experience which tailored to each business customer.

The customer received a Direct Mail pack, which included a dummy fuel cell and a personalised code. The code is then entered on the website which then presents recommendations of fuels that TotalEnergies can offer for the customer’s sector or business.

The campaign was launched initially as a pilot to 30 businesses, but based on the success of the pilot this will now be rolled out to 60 additional customers.