Isle of Harris Distillery

Challenge

To provide an engaging, premium opening experience which enhances the beautiful, multi-award-winning Gin and complementary glassware range. To enable the team at Harris to efficiently and costeffectively assemble the packaging. To be 100% recyclable and as materially efficient as possible. And most importantly, to safely transport fragile glassware through the post.

Based in the Outer Hebrides, the Isle of Harris Distillery’s business model strongly focuses on online postal orders.

Solution

We redesigned from the footprint up making dramatic improvements in material efficiency without compromising structural integrity. Quality and tactility were improved whilst maintaining sustainable credentials. The introduction of embossing, full-colour print and metallic print all add to the enhanced customer experience. Unique glass fitments are created to enhance the unboxing experience and ensure fragile glasses arrive in one piece, whilst allowing for the pack to be used in a retail environment.

The range was rationalised to minimise component parts, with multiuse elements being created wherever possible to lower the carbon footprint. Customers can include a handwritten personalised note to enhance their experience.