Bestway Retail, owner of the UK’s largest franchised off-licence and convenience chain, has partnered with global marketing services provider APS Group, in order to create and deliver an end-to-end marketing solution for its retail division.

Under the two-year contract, APS Group will be providing a range of marketing and print services for their Bargain Booze, Select Convenience and Wine Rack brands.

This will also see APS Group playing a key role in shaping the direction of Bestway Retail’s marketing strategy. Bestway will also be supported by an onsite creative service team and APS Group’s proprietary marketing technology platform – in addition to ongoing guidance, insight and creative expertise.  This partnership will allow Bestway Retail to be even more efficient in co-ordinating point of sale materials for all stores, and will be customisable to meet the individual needs of each location.

APS Group will also be delivering in-store ‘web shop’ technology, which allows stores to self-order materials as needed.

Adam Burnett, Marketing Director of Bestway Retail, said: “Our strategic partnership with APS Group has provided us with valuable insight into how we can improve our service to franchised stores and company owned stores. They are just as focused on getting it right first time and on time as we are and they have quickly become an invaluable extension to our team”

John Holmes, Executive Director. APS Group, added: “We are delighted to be helping Bestway Retail move forward and grow as a business. We’re proud to be enabling such a recognised and valued brand with enhanced in-store experiences for their customers up and down the country.”

Two+Two is back, bringing together more than 180 students from universities across the North as they go head-to-head on a live client brief where they’ll have the opportunity to make their pitch a reality.

Taking place in Manchester on 20^th February, the one-day event will provide aspiring young creatives with the opportunity to network with industry professionals – while giving them a taste of what it’s like to work on a real campaign.

This year, the event is in aid of Millie’s Trust, who provide free and low-cost first aid training. Students will be tasked with developing a campaign to raise awareness of the importance of paediatric first aid.

For the third year running, we’ll be returning to play a key role in Two+Two. Our Creative Director Angelo Giaquinto will form part of the judging panel while our Head of Creative, Paul Grimshaw, and Head of Strategy, Kate Cook will be circulating throughout the day, helping students to develop their campaigns.

So, what will our judge be looking out for on the day?

We’re really keen to meet people who can get creative without letting the big idea run away with them. Our ideal student will also have an awareness of time management and work effectively as a team to ensure they meet deadlines, just like they would in the real world.

We’re also really pleased to be able to provide the print for some of the collateral – including printed biographies of different industry experts who’ll be on hand to answer questions as the day goes on. Our in-house photographers and videographers will also be poised, ready to capture all the action.

Two+Two is a wonderful experience for students and mentors alike. It offers a fantastic opportunity to support a great cause, while giving us a chance to meet the next generation of talent.

Going to be there? Tweet us @aps_group to say hello!

Bestway Retail, owner of the UK’s largest franchised off-licence and convenience chain, has partnered with global marketing services provider APS Group, in order to create and deliver an end-to-end marketing solution for its retail division.

Under the two-year contract, APS Group will be providing a range of marketing and print services for their Bargain Booze, Select Convenience and Wine Rack brands.

This will also see APS Group playing a key role in shaping the direction of Bestway Retail’s marketing strategy. Bestway will also be supported by an onsite creative service team and APS Group’s proprietary marketing technology platform – in addition to ongoing guidance, insight and creative expertise.  This partnership will allow Bestway Retail to be even more efficient in co-ordinating point of sale materials for all stores, and will be customisable to meet the individual needs of each location.

APS Group will also be delivering in-store ‘web shop’ technology, which allows stores to self-order materials as needed.

Adam Burnett, Marketing Director of Bestway Retail, said: “Our strategic partnership with APS Group has provided us with valuable insight into how we can improve our service to franchised stores and company owned stores. They are just as focused on getting it right first time and on time as we are and they have quickly become an invaluable extension to our team”

John Holmes, Executive Director. APS Group, added: “We are delighted to be helping Bestway Retail move forward and grow as a business. We’re proud to be enabling such a recognised and valued brand with enhanced in-store experiences for their customers up and down the country.”

Superdrug’s supplier conference, which took place in London last month, is a chance to celebrate recent work, highlight achievements and discuss strategy for the year ahead. There were over 30 winners across all award categories, including 90 nominees, with notable wins from organisations such as Unilever and Procter and Gamble.

Patrick Megarry, Head of Marketing at Superdrug, made a speech about the brand’s vision for sustainability and CSR before surprising us with the award win, which was presented to our very own Gavin Kyle, Superdrug’s Account Director here at APS Group.

Gavin said: “The CSR Award had been kept secret, so it came as a complete shock when we heard our name being called. It’s the first year for this category, which makes it all the more special to have won it.”

The award is an important milestone in our history with Superdrug who we’ve worked with since 2008. From in-store and POS marketing to the design, production and roll-out of creative campaigns, we’ve partnered on several fantastic projects over the last decade and look forward to continuing to deliver sustainable innovations in the future.

To find out more about our award winning marketing services and end-to-end delivery, click here.

Bestway Retail, owner of the UK’s largest franchised off-licence and convenience chain, has partnered with global marketing services provider APS Group, in order to create and deliver an end-to-end marketing solution for its retail division.

Under the two-year contract, APS Group will be providing a range of marketing and print services for their Bargain Booze, Select Convenience and Wine Rack brands.

This will also see APS Group playing a key role in shaping the direction of Bestway Retail’s marketing strategy. Bestway will also be supported by an onsite creative service team and APS Group’s proprietary marketing technology platform – in addition to ongoing guidance, insight and creative expertise.  This partnership will allow Bestway Retail to be even more efficient in co-ordinating point of sale materials for all stores, and will be customisable to meet the individual needs of each location.

APS Group will also be delivering in-store ‘web shop’ technology, which allows stores to self-order materials as needed.

Adam Burnett, Marketing Director of Bestway Retail, said: “Our strategic partnership with APS Group has provided us with valuable insight into how we can improve our service to franchised stores and company owned stores. They are just as focused on getting it right first time and on time as we are and they have quickly become an invaluable extension to our team”

John Holmes, Executive Director. APS Group, added: “We are delighted to be helping Bestway Retail move forward and grow as a business. We’re proud to be enabling such a recognised and valued brand with enhanced in-store experiences for their customers up and down the country.”