After successful launches in the US and LATAM, the much-loved streaming service that has delivered countless iconic series and films will now be available to a European audience for the first time, as of 21^st May. We’re thrilled to have partnered with Warner Bros. Discovery on this exciting launch by providing a full end-to-end service for Branded Merchandise products.

From sourcing, compiling and fulfilment, our team delivered large quantities of 39 product types, to 19 different countries to support the launch events.

Darina Cisneros, Marketing Manager at WBD, says: “Working with APS Group has been great – the team are creative and innovative and are very responsive to any queries. They were able to provide exactly what we needed, and the products delighted our audience across all launch activities. Thank you to the team and all involved in making this launch run smoothly.”

Anne-Marie O’Hara, Category Director for Branded Merchandise at APS Group added, “We’re very proud to have supported the European launch for HBO Max and helping them to engage with their new audience! Our partnership demonstrates the ability and expertise of our team to deliver amazing branded merchandise for large-scale events, and we’re very excited to see the partnership with HBO Max continue to grow.”

If you would like to speak to our team about Branded Merchandise, or how we can support your future campaigns, then please get in touch via [email protected].

APS Group has helped Premier’s Carbon Capture® programme raise over £1.83 million to date for the Woodland Trust, funding more than 480,000 trees with the potential to capture approximately 110,580 tonnes of CO2e over their lifetime. 100% of the funds raised through the programme are passed directly to the Trust to fund woodland conservation and the planting of trees, which will absorb carbon from the atmosphere during their lifetime. The new woodland created provides habitats for wildlife and green spaces for all to enjoy. We’re delighted to be part of this programme, and sharing our values of a responsible approach to the environment.

The Woodland Trust work tirelessly to protect, restore, create and care for our woodlands to ensure that they can be enjoyed for generations to come. Find out more on the Trust’s work and strategy here.

Supporting the Woodland Trust’s to establish 60,000 hectares of native woodland across the UK by 2030

The Trust’s woodland carbon scheme helps organisations reduce their carbon footprint by locking up unavoidable carbon emissions while helping nature thrive. Trees don’t just mitigate carbon, removing it from the atmosphere, they also sequester it – absorbing carbon dioxide during photosynthesis and then locking it up for centuries. In 2022 the Trust turned 50, over that time 500,000 people from the UK and beyond have been inspired to be a member or supporter of the Woodland Trust. The Woodland Trust care for more than 1,000 free public woods, growing more than 50 million trees.

Woodland covers just 13.2% of the UK, with only 7% of all Britain’s native woodland in good ecological condition. Climate change has meant that spring happens on average 8.5 days earlier which is having catastrophic effects on a multitude of different species. For example, blue tit chicks are hatching later than the caterpillars they feed on. Although woodland cover is gradually increasing, woodland wildlife populations are dramatically decreasing so it’s vital we’re part of this programme to ensure our woodlands can be enjoyed for years to come.

See more on our sustainability commitment.

We are thrilled to have supported Creative Resource’s Two+Two event in Manchester for several years now. The event is a fantastic opportunity for upcoming creative and marketing talents to come together and showcase their skills. Over 150 students participate in the event, working on a live brief while being mentored by industry professionals. The ideas are then judged by a panel of experts, and this year’s winning team is invited to Headline Sponsor, Coinbase’s London offices for a full-day immersive workshop with the firm’s UK marketing team, international brand team and international design leads. As part of this experience, they design a marketing campaign that will be displayed throughout Coinbase’s London offices.

We were a creative partner for this year’s event, providing complimentary design work and printing. We also sent mentors for the day, including Senior Copywriter Nick Watmough and Account Director Louisa Thomas. Our Creative Director, Paul Dunleavy, was also one of the judges.

This year, the students were challenged to demonstrate the potential of blockchain technology and crypto assets. They formed teams of 30 students across 5 groups and were asked to think about how they can capture the public’s imagination on the potential of blockchain technology and crypto assets to update the system to drive societal change, and ultimately demystify the industry.

The Red Snakes team emerged as the winners, with their simple demonstration of how blockchain technology can provide reassurance and transparency in the food supply chain to consumers and retailers. The other finalists will also receive mentorships and internships from a host of agencies, including ourselves, and we are excited to work with them soon.

Congratulations to all involved and thank you to Creative Resource for once again putting on such an inspiring event!

Read about last year’s event here.

Each year Prolific North, a leading media and creative publication, and their research partner Mustard, independently compile a list of the Top 50 Integrated Agencies in the North of England and we’re thrilled to have been listed 3rd this year! APS Group are the largest independent agency listed, and moved up two places from last year.

The rankings are compiled using a selection of criteria, including headcount, turnover and pre-tax-profits as well as other publicly available information.

APS Marketing and Agency Director, James Lawton-Hill adds, “It’s great to have placed 3^rd this year, and the moving up of two places certainly reflects all the hard work and dedication the team has delivered over the last year. We’d like to extend our thanks to our wonderful team and clients for making this possible.”

You can view the full rankings here.